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ARN confirms Sydney station change from Mix 106.5 to Kiis 1065

20131208-084408.jpgThe Australian Radio Network has this morning confirmed it is rebranding the Mix radio network to Kiis as it looks to
“truly dominate” the 25 to 54 demographic.

The news comes a week after the network confirmed it had signed controversial breakfast hosts Kyle Sandilands and Jackie ‘O’ Henderson for the Sydney breakfast slot.

Highlights of the pair’s morning show will be played across the network in Melbourne, Brisbane, Adelaide and in Sydney every week night from 6pm, when the new show and station launch on January 20.

ARN’s national content director Duncan Campbell said: “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”

The Kiis brand is operated by half-owner Clear Channel in the US, and will see the network look to attract a younger demographic.

Two weeks ago Sydney agency Joy was embarrassed after a passer by snapped designs for the secretive rebrand and supporting marketing campaign through the window of their office.

Kyle and Jackie O finished their long running show in Sydney’s 2DayFM on November 29, after dominating the breakfast ratings on FM in the harbour city for a decade.

The station has already created a new Twitter and Facebook profile with 235 likes.

kiis collateral

The release:

The wait is finally over.

After months of speculation and the game-changing news that Kyle & Jackie O will have a new home in 2014, Australian Radio Network are proud to confirm their new Sydney radio station, KIIS 1065.

Launching on January 20 in line with Kyle & Jackie O’s first day on air, this is the biggest radio launch in Australia of the past ten years.

Of the country’s newest radio station, ARN’s National Content Director Duncan Campbell says; “We’re building a station specifically for Sydney that will be energetic, cheeky, fun, and reflect the best that Sydney has to offer.”

ARN’s Chief Executive Ciaran Davis adds; “Just as Kyle & Jackie O have made the change to KIIS 1065, we’re confident that the listeners and advertisers of Sydney will make this bold move with them, while the fans of Mix will enjoy this fresh new change.

“The addition of KIIS 1065 dramatically strengthens the network. It augments the overall scope of our listeners. We’ll still be reaching our same core demographic but also broadening the audience overall”.

And in a move set to delight Kyle & Jackie O fans from around Australia, 6pm each weeknight will also bring the breakfast stars back with The Kyle & Jackie O Hour which will broadcast to the ARN markets of Sydney, Melbourne, Brisbane and Adelaide.

“This means not only will Kyle & Jackie O be reaching a wide audience, ARN will now have the potential to truly dominate the 25–54 demographic across the KIIS, MixFM and Classic Hits brands”, continues Davis.

With Sydney’s #1 Breakfast team for 51 consecutive surveys confirmed to anchor the station, along with their 6pm hourly show, the full KIIS 1065 on-air line up will be announced shortly.

In Australia, ARN’s brand strategy of KIIS, MixFM and Classic Hits reaches Sydney, Melbourne, Adelaide and Brisbane. Entertaining and influencing over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25-54 demographics in Australia.

ARN also recently launched the world’s fastest growing digital service, iHeartRadio, to the Australian market. iHeartRadio is the only digital music service that combines custom music and live radio, covering 1000 live radio stations across all ARN, New Zealand’s TRN and Clear Channel’s US stations. Early take up of the service in Australia has exceeded expectations.

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