ARN drops music-focussed TVC for 96 FM Perth

Australian Radio Network (ARN) has unveiled its first TVC for 96 FM Perth since the departure of Fred Botica, but replacement Dean ‘Clairsy’ Clairs and co-host Lisa Shaw play no part.

Instead, the network has chosen to highlight the station’s music strategy, with the positioning ’40 Years of Real Music’ in the TVC.

ARN said the commercial was based on research conducted with 96 FM listeners, which found that its ‘Real Music’, which stands the test of time, elicits a physical response when listening.