F.Y.I.

ARN grows podcast library figure

ARN’s iHeartRadio Australia grows its podcast library to 1.4 million episodes.

The announcement:

ARN INVESTS IN AUDIO ENTERTAINMENT FUTURE WITH IHEARTRADIO AUSTRALIA’S PODCAST EVOLUTION

Monday, February 12, 2018 – iHeartRadio Australia has cemented its leadership position in podcasting with an offering unrivalled by any Australian platform, as part of ARN’s strategic investment in the future of audio entertainment.

iHeartRadio’s unique offering as a free, all-in- one digital music, live radio streaming and entertainment platform has evolved to now include the largest podcast library in Australia with 1.4 million episodes available to audiences from almost 12,000 contributors globally.

iHeartRadio’s podcast offering is more comprehensive than any other platform in Australia and gives audiences access to some of the most popular content in the world with more than 80% of the U.S. top 100 podcasts available and nearly half of the Australian top 100 podcasts.

Podcasts span a huge range of subject areas including health, sport, politics, comedy, food, crime, paranormal, lifestyle and feature popular series like S-Town, Slow Burn: A Podcast About Watergate, and Atlanta Monster.

The past 12 months have seen significant growth for iHeartRadio Australia, following the launch of the new global app in February 2017, integration of targeted advertising technology and delivery system AdsWizz in August, integration into Google Home and Amazon Echo home smart speakers, and achieving the milestone of 1 million registered users in December. With integration of AdsWizz into the iHeartRadio platform, ARN became the first and only Australian radio broadcaster to offer clients a sophisticated, targeted and powerful audio advertising delivery system in market.

Geraint Davies COO of iHeartRadio Australia said: “2017 was a huge year for iHeartRadio in Australia. We have achieved the incredible milestone of 1 million users and the integration into smart speakers like Google Home, the second most commonly used audio streaming device after smartphones, will further drive listening hours via streaming and will mean further growth of our audiences across Australia.

“With the ongoing addition to the platform iHeartRadio has the most comprehensive podcast library in Australia with 1.4 million episodes.”

ARN CEO Rob Atkinson said: “2017 was a year of unprecedented investment in iHeartRadio by ARN, as part of ongoing implementation of our strategy to lead the industry in creating the future of audio entertainment.

“Leveraging our radio assets – including audio and digital content – has been key to the innovative new content we offer across the iHeartRadio platform including live radio and show podcasts, as well as customised and curated stations.

“Since launching AdsWizz ARN, through iHeartRadio, has given advertisers a significant new digital audio market to engage with and strategically reach online listeners of our radio brands with targeted messaging.

“A key focus for iHeartRadio Australia was to become the leader in podcasting, which we have achieved with the launch of the largest library in Australia.”

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