ARN offers Audio Academy program online for those at home

Australian Radio Network is offering its Audio Academy program online for clients and agencies working from home.

The announcement:

ARN’s successful Audio Academy program will now be offered online for clients at home, with the recent uptake seeing record registration rates.

The Audio Academy program, now in its tenth year, was developed by ARN to support clients and agencies in their understanding of how audio works. By gaining this valuable insight into audio through the eyes of experts, clients and agencies can harness the power of audio to generate the best commercial content.

Through the Audio Academy Home Edition, participants are able to access audio experts across ARN, discussing what makes great audio, how it is developed, insights into ideation, trading strategies and how to best integrate commercial content.

The all-new Audio Academy Home Edition will offer agency partners and clients the opportunity to access the learning curriculum from home using the best technology and reinforces the ability of audio to be flexible and immediate in response to client needs.

Over 100 clients and agencies have already registered in the first week for the Audio Academy Home Edition, demonstrating the profound interest from the commercial world to gain knowledge on audio, and the opportunities for collaboration.

The first session commenced this week titled, ‘Why we have a love affair with audio’, and featured insights from ARN Chief Commercial Officer Pete Whitehead.

ARN Chief Commercial Officer Pete Whitehead said: “Audio Academy Home Edition is another great example of how ARN is defining audio, adapting our offering to the needs of clients, and delivering expert advice at a time when its most needed.

“ARN collaborates with our clients to help them build a deeper understanding of audio by sharing insights into ideation, trading, and how to connect with audiences so that together we can create strong, engaging content.

“Knowing the inside-tips on our audio offering will enable clients and agencies to better develop campaigns that maximise their customer engagement.”

Participants can register here.

Full program for the Audio Academy Home Edition is below:

WEEK 1                 Why we have a love affair with Audio & The Audio Landscape.

WEEK 2                 Connecting advertisers with audiences & Brands using audio for success.

WEEK 3                 How to create a great radio commercial.

WEEK 4                 Brief to on air & Trading hacks to help you get a great deal.

WEEK 5                 A behind the scenes tour of our studios and our talent.

Source: ARN media release


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