Arnold re-emerges as The Furnace rebrands to Arnold Furnace

The Arnold name has resurfaced after a five year hiatus, with the rebranding of The Furnace to Arnold Furnace, as the Havas-owned micronetwork looks to re-establish its brand in Australia.

The move sees the reporting line of The Furnace’s MD Tony Singleton switch from Euro RSCG group CEO and former Furnace boss Anthony Gregorio to Arnold Worldwide global CEO Andrew Benett in Boston.

An announcement stated that the move had been prompted by increased activity from global Arnold clients Progressive Insurance, Ocean Spray and more lately Carnival Cruise Lines, accounts that The Furnace has been working on.