Arnott’s asks fans to vote in new Tim Tam social media campaign

Tim Tam chocolicious bitesArnott’s  is asking its fans to decide if its newest product variant Tim Tam Chocolicious Bites is a biscuit or a chocolate in a campaign executed by creative agency DDB Sydney.

The social media campaign for the brand, which runs across Facebook, Twitter, YouTube and Instagram, asks consumers to cast their vote.

Some fans have been supplied with a voting paddle and are requested to upload images of themselves casting their vote onto the various social media platforms.

DDB Sydney managing partner Kate Sheppard said in a statement: “We were delighted to be involved in the strategic and creative execution of another socially driven Tim Tam campaign. It marks the third evolution of the Truly Madly Tim Tam idea which continues to resonate with fans and allow us to have an ‘always on’ conversation with them across brand and new product developments.”

Earlier this year, Arnott’s trademarked the phrase ‘Tim Tam Chocolicious’.

The agency has also issued a call out to Tim Tam fans to appear in an ad due to be shot in Sydney next week.

Agency Credits:

  • CD: Jen Speirs
  • Copywriter: Nick  Cole
  • Art director: Effie Kacopeiros
  • Business director: Alex Ball
  • Managing partner: Kate Sheppard
  • Managing director strategy & innovation: Leif Stromnes
  • Head of social: Karalee Evans
  • Community manager: Sohal Bhatia

Media: MEC

Productions Credits:

  • Agency producer: Brenden Johnson
  • Production Company: FilmGraphics
  • Director: Ariel Martin
  • Executive producer: Anna Fawcett
  • Producer: Drew Bailey
  • VFX/Post product: Fanatic Films

Arnott’s Credits:

  • Brand director: Susanna Polycarpou
  • Marketing manager: Leigh Coleman
  • Brand manager: Laura Hindson
  • Communications manager: Nicky Thomson

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