Arnott’s encourages people to put the phone down and reconnect over a biscuit

Arnott’s Biscuits has urged people to come together and celebrate the “moments for which there is no substitute” with biscuits that are “made to share”.

In a one-minute ad created by TKT, Arnott’s features families and friends surfing, jumping in a pool, having tea, going on a road trip and going out together.

The ad is backed by a voice over which begins the commercial by saying “When did life get so busy? When did we get more interested in pixels than people and lose sight of the little things around us?”

A 30-second ad has also been created with a young couple feeding each other scotch fingers on the couch while their baby sleeps.

Both ads use the tagline “Arnott’s. There is no substitute”.


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