News

Arnott’s snacks right with new product range and campaign via Saatchi & Saatchi

Arnott’s has unveiled a new ‘Snack Right’ range via a campaign from Saatchi & Saatchi, part of The Neighbourhood – Publicis Groupe’s connected agencies that work with the brand.

The new range is designed to meet familiar daily snack cravings, without compromising on taste or health credentials.

The Neighbourhood, which also includes Spark Foundry, Arc and Herd MSL, relaunched the range with a new brand platform, ‘It’s All Good’, speaking to the biscuit company’s158 years in market and expertise in snacks.

Arnott’s group CMO, Jenni Dill, said: “For too long, Aussies have had to choose between healthy or delicious snacks. ‘Snack Right’ is Arnott’s new range of snacks packed with health stars and the totally delicious taste Arnott’s is known for.

“With our launch campaign, we wanted to show healthier snacking doesn’t have to be serious. Who doesn’t need a bit of fun in the office?”

 Treating business director at Arnott’s, Ranita Cowled, added: “Australians continue to reach for snacks more than ever, and Arnott’s is committed to providing consumers with a convenient range of snacking options for themselves and their families, on-the-go and at home.

“As a brand known for its great tasting, quality snacks, we’re proud the ‘Snack Right’ range continues to deliver on delicious taste, all while boasting 3.5 health stars or higher.”  

 Michael Barnfield, creative director at Saatchi & Saatchi, said: “Healthy snacking has notoriously been drab and lifeless. Arnott’s ‘Snack Right’ exists in an alternative world to this, packed with all the excitement and fun of this great-tasting new range.”

The campaign is launching across digital, social, linear TV, shopper and PR.

Credits:

Client: Arnott’s 

CMO – Jenni Dill 

Treating business director – Ranita Cowled 

Marketing manager – Alice Johnson 

Creative: Saatchi & Saatchi 

Creative director – Michael Barnfield 

Creative – Patricia Casten & Sophia Cussell 

Account management – Eddie Moult & Sanne Senior 

Planning – Iona Macgregor & Bridget Moyle 

Producer – Jakson Gray 

Production company: Photoplay 

Director: Scott Otto Anderson 

Sound: Squeek E.Clean 

Music sourced: Level Two Music  

Media: Spark Foundry 

PR: HerdMSL 

Shopper: Arc 

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