Arnott’s snacks right with new product range and campaign via Saatchi & Saatchi
Arnott’s has unveiled a new ‘Snack Right’ range via a campaign from Saatchi & Saatchi, part of The Neighbourhood – Publicis Groupe’s connected agencies that work with the brand.
The new range is designed to meet familiar daily snack cravings, without compromising on taste or health credentials.
The Neighbourhood, which also includes Spark Foundry, Arc and Herd MSL, relaunched the range with a new brand platform, ‘It’s All Good’, speaking to the biscuit company’s158 years in market and expertise in snacks.
Arnott’s group CMO, Jenni Dill, said: “For too long, Aussies have had to choose between healthy or delicious snacks. ‘Snack Right’ is Arnott’s new range of snacks packed with health stars and the totally delicious taste Arnott’s is known for.
“With our launch campaign, we wanted to show healthier snacking doesn’t have to be serious. Who doesn’t need a bit of fun in the office?”
Treating business director at Arnott’s, Ranita Cowled, added: “Australians continue to reach for snacks more than ever, and Arnott’s is committed to providing consumers with a convenient range of snacking options for themselves and their families, on-the-go and at home.
“As a brand known for its great tasting, quality snacks, we’re proud the ‘Snack Right’ range continues to deliver on delicious taste, all while boasting 3.5 health stars or higher.”
Michael Barnfield, creative director at Saatchi & Saatchi, said: “Healthy snacking has notoriously been drab and lifeless. Arnott’s ‘Snack Right’ exists in an alternative world to this, packed with all the excitement and fun of this great-tasting new range.”
The campaign is launching across digital, social, linear TV, shopper and PR.
Credits:
Client: Arnott’s
CMO – Jenni Dill
Treating business director – Ranita Cowled
Marketing manager – Alice Johnson
Creative: Saatchi & Saatchi
Creative director – Michael Barnfield
Creative – Patricia Casten & Sophia Cussell
Account management – Eddie Moult & Sanne Senior
Planning – Iona Macgregor & Bridget Moyle
Producer – Jakson Gray
Production company: Photoplay
Director: Scott Otto Anderson
Sound: Squeek E.Clean
Music sourced: Level Two Music
Media: Spark Foundry
PR: HerdMSL
Shopper: Arc
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Arnotts
Campaign
Jenni Dill
Michael Barnfield
Ranita Cowled
Saatchi & Saatchi
The Neighbourhood
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