ARN’s executive creative director joins Rode as head of content
Executive creative director at ARN, Kade Robinson, has left the business after nearly three years to head up content at Rode.
Rode – an Australian-based and owned company – designs and manufactures high-quality microphones and related accessories for studio, live, and location recording.
Prior to ARN, Robinson spent nearly two years with Visual Domain, with other creative and production experience from roles at Nova Entertainment, Wallaby Way Productions, SCA, Nine, and more.
Robinson shared the news via LinkedIn last week, and has told Mumbrella the opportunity to head up content at “such a successful, home-grown technology company” was one he couldn’t refuse.
“I’ve spent my career working in proximity to RØDE products in studios and on location shoots. The brand has been omnipresent since my younger days as a freelance videographer covering music festivals, so it almost feels like a bit of a homecoming, joining this beloved brand that’s been right under my nose all along,” he explained.
“The business punches well above its weight on the world stage and I’ve honestly been admiring their approach from afar for quite some time,” he continued. “I don’t think any other Australian company has quite so successfully aligned with the passion points of the global creator economy like RØDE has. It’s a dream gig.”
In his new role, Robinson will be responsible for overseeing Rode’s global content production and social media strategy.
He will also head up a new internal studio of creators, editors, audio engineers, and community managers, and will bring the business’ short form and long form production offerings together into one single unit. The new team will make content to promote Rode’s products and technologies, which Robinson hopes “inspires creativity” and empowers the brand’s global community.
Looking longer term, Robinson told Mumbrella his “heat map” is the real-estate on-screen, where you’d expect to see a microphone.
“Whether it’s a Youtuber, TikToker, podcaster or creator, if you see (or hear) them talking into a microphone on any platform, my greater goal is to do whatever I can to ensure it’s a RØDE microphone.”
Robinson described his time at ARN as “fruitful”, and said he was lucky to work on some “rewarding, market-leading campaigns” that pushed boundaries.
“I have Michael Dargan and Anthony Badolato to thank… Being nominated for a Siren Award, creating storytelling campaigns with First Nations voices and producing our SXSW Podcast last year were 3 major highlights,” he said.
“There’s no denying that 2025 is going to be another tough year for local media in Australia, but ARN has some of the best people in the industry stepping up to the plate and I’ll be watching closely as they no-doubt rise to the challenges ahead.”
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
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