ARN’s iHeartPodcast Network Australia partners with The Daily Aus
ARN’s iHeartPodcast Network Australia has partnered with The Daily Aus for audience growth.
The announcement:
Australia’s most loved podcast network, ARN’s iHeartPodcast Network Australia, today announced that it has partnered with one of the fastest-growing news outlets for millennials, The Daily Aus. The partnership will help The Daily Aus continue to grow their audience base and enable a broader suite of brands to connect with young Australians seeking out easily digestible and accessible news.
The Daily Aus is Australia’s leading social-first news service that’s rapidly making waves in podcasts as proven in their Australian Podcast Ranker debut last month. Founded by Zara Seidler and Sam Koslowski, two twenty-somethings who decided to make a business out of explaining the news to their friends, The Daily Aus tackles stories that matter, empowering young Australians to be part of important conversations.
In the lead up to the federal election, The Daily Aus has also launched the topical series No Silly Questions, featuring in-depth interviews with key politicians, experts, and advocates, arming young Australians with all the information they need in the leadup to the election.
ARN’s head of digital audio, Corey Layton, added, “ARN’s iHeartPodcast Network is proud to partner with The Daily Aus to deliver news to an even broader audience. Sam and Zara have created an incredible brand that explains the stories that matter to young Aussies, deserving of their ever growing list of accolades and online dominance. The Daily Aus joins an array of diverse podcasts in the network, across multiple genres, that specifically speak to millennials, which further benefits our advertising partners.”
The Daily Aus co-founder and host Sam Koslowski said, “There’s nothing in the Australian news podcast market for young people, by young people. The Daily Aus is here to change that – and it’s great to be recognised in the Podcast Ranker. We’re off to a flying start with the team at ARN’s iHeartPodcast Network and are so excited to be working with such a successful and respected organisation. Our podcasts punch well above their weight, and we are pumped to put some serious resources behind them to become the leaders in youth news.”
Source: ARN
