Ash Barty’s fourth round AO win draws 877,000 metro viewers
Ash Barty’s win over American Shelby Rogers in the fourth round of the Australian Open attracted an average of 877,000 metro viewers to Nine. With the regions included, the match – which ran from 7:13pm to 8:25pm – secured 1.143 million viewers.
Elsewhere in the prime time tussle, The Amazing Race on Ten had a capital city audience of 546,000, and Holey Moley 468,000, but Seven’s mega mini golf format jumped ahead nationally with 748,000 to The Amazing Race’s 730,000.
Last night’s #ausopen match, in which Ash Barty defeated Shelby Rogers, saw the audience peak with 1.432m (metro: 1.087m reg: 345,000) viewers. The average national audience through the match was 1.143m (metro: 877,000 reg: 266,000). pic.twitter.com/uk2vK6JMEu
— Nine Comms (@9Comms) February 15, 2021
On Nine, the afternoon match up between Rafael Nadal and Fabio Fognini drew 404,000 metro viewers. The session coded as ‘night’, running between 7:15pm and 8:59pm and extending past Barty’s win, had 726,000, and the pre-match coverage, airing before the Barty match, 408,000.
The key advertising demographics were split. The Australian Open night matches topped the 16-39s, The Amazing Race 18-49s, and Nine News at 6:30pm 25-54s.
The tennis’ performance was enough to land Nine a win with a 27.6% network share last night, just ahead of Seven’s 26.2%. Ten edged ahead of the ABC on 19.9% versus 18.2%, while 10 Bold was easily the best performing multi-channel on a 4.9% share.
As for the ABC’s Monday night programming, ABC News led the pack on 676,000 metro viewers, followed by 7:30 on 602,000, Australian Story on 457,000, Four Corners on 452,000, Media Watch on 436,000, and The Pacific: In the Wake of Captain Cook with Sam Neill, which had 304,000.
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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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