Asher Keddie and Kris Smith explore their personalities and style in Myer’s ‘Layers of Me’ campaign
Ahead of the autumn and winter seasons, Myer is using the metaphor of layers of clothing to add some individuality to its Layers of Me campaign.
The campaign, created by Clemenger BBDO Melbourne, sees Myer ambassadors Asher Keddie, Kris Smith, Elyse Knowles, as well as model and social worker Jasmin and model Rhys, explaining how different experiences have affected their perspectives and their style.
Hilary Badger, creative director at Clemenger, said: “Myer is my store, which means we want to understand our customers and our ambassadors as nuanced people, not just as faces. This campaign explores the layers of five individuals, showing their light and shade, triumphs and vulnerabilities – a truly human side, which fashion does not often explore.
Love your work Gemma!
and of course all the agencies partners, Clems, Hogarth.
How vacuous!
As if ladies want to explore the ‘layers’ of Kris Smith’s perceived personality.
Myer, you’ve got David Jones on the ropes.
It’s your ball to drop and this is a step in the wrong direction.
This kind of content really is just filler isn’t it. It’s not interesting enough to engage with. Sure they’ll pay for some eyeballs to see it – but then it doesn’t have the focus of advertising – which is want paid eyeballs are . I think we’ll look back at this time when we filled spaces with stuff people didn’t want with some regret in a few years time Or perhaps we’re regretting it already.