Ashley Earnshaw promoted to head up regional TV sales across Nine and WIN
Nine Entertainment Co has promoted former Vizeum CEO Ashley Earnshaw to director of sales – regional TV, working with Nine and WIN management as part of the new regional affiliate arrangement, which commenced at the start of the month.
Earnshaw joined Nine four months ago as director – regional sales transformation, to manage the affiliate sales transition, and lay the foundations for the Nine and WIN national sales teams to work together on the sale of Nine Network inventory, including the relocation of the WIN national sales teams into Nine offices in Adelaide, Brisbane, Melbourne, Sydney and Perth.
In the new role Earnshaw will have dual reporting lines reporting to WIN CEO Andrew Lancaster and Nine chief sales officer Michael Stephenson. He will be a member of the WIN senior management team, which recently farewelled long serving director of sales – regional TV, Matthew Evans, who has stepped out of corporate work according to his LinkedIn.
Ashley Earnshaw
In his new role, Earnshaw will be responsible for delivering the WIN national sales revenue target (excluding WIN’s Network Ten affiliation) and the implementation of the regional TV operational sales plan.
“It has been brilliant having Ash on board and a part of the Nine family for the past few months,” said Stephenson. “He is one of Australia’s most well-respected media leaders and has ensured the WIN team has hit the ground running from day one capitalising on the significant audience lift that has come to WIN’s regional markets from the change over to the Nine Network.
Lancaster added: “Ash’s agency and media experience is a great asset for WIN and Nine sales. It will ensure our national clients have a seamless experience when buying Nine in WIN’s regional markets. He will also be pivotal as we continue the integration and increased collaboration between the WIN and Nines sales team.”
“Ash will continue to ensure that the Nine and WIN sales teams are well positioned to deliver to deliver a better experience for our advertising partners.”
The appointment is effective 19 July.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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