Ashley Madison zombie ad ruled too violent
Ashley Madison, an online dating portal targeting people looking for extramarital affairs, has said it will modify an ad after the ad watchdog ruled it was too violent.
The ad features a “zombie” woman going about her day-to-day life, including a shot of the woman seated on a lounge next to her sleeping partner. She holds a baseball bat and looks menacingly at her partner. An Ashley Madison ad distracts her from any intention of harm, before transforming the zombie back to perfect health. It ends with the tagline “AshleyMadison.com. Bringing your marriage back to life”.
https://youtu.be/Zpor9lHou0E
Courtesy of Savvy Media Monitoring
The tagline doesn’t match to creative. The marriage isn’t brought back to life. One partner is. So the tagline should be:
Bringing you r̶ ̶m̶a̶r̶r̶i̶a̶g̶e̶ back to life
what is this world coming to when we are encouraging extra marital affairs and there is a website or dating portal for it. I was not even aware such a thing existed.Goes against what we have chosen Rosie Battie as Oz of the year to do. Discourage family violence of any sort, encourage family unity and love and fidelity etc.
I think many are missing the point here.
If a marriage or other relationship has reached a “ZOMBIE” like stage, where there is little or no communication, excessive boredom, and general dissatisfaction, then the relationship is indeed in danger of becoming depressing and even violent. Better there is a change, better there is an alternative, better there is a catalyst for change, which also includes the possibility of restoration and rehabilitation.
What local advertising agency works with AM?
Swap the baseball bat for a frypan and everything’s hunky dory. Every woman wants to hit her husband with a frypan every now and then. Get over it.
As the civilize country with so much morals to uphold as the example for our new generation of leaders. Is that what we want to teach our children’s these treacherous behaviors that breaks up Australian family life. And brain wash our boys and girls to grow up to loose faith in loyalty and honour to maintain the decentcy in themself. I found this sinful AD strongly unacceptable and to have our women or men to be making these mistakes that are frown up on. It is the choice but this wrong doing is an evil massage that shouldn’t be repeated on tv.
This add is discussing. Any add that is encouraging males or females to have an affair should not be allowed on tv. Even worse is that the people behind this are making money off of encouraging affairs and tarring apart marriages, relationships, families, children and adults lives. This add is just pure filth and evil.