F.Y.I.

Asia Pacific Effie Awards announce Positive Change category from next year

November 9, 2015 12:18

The Asia Pacific Effie Awards will gave a category for Positive Change from 2016.

The release:

SINGAPORE (November 9, 2015) – Effie Worldwide and the World Economic Forum are pleased to announce the addition of an Asia Pacific (APAC) category to the 2016 Positive Change Effie Awards competition.

The Positive Change Effie Awards recognizes and celebrates the most effective marketing programs that have measurably shifted audience behavior toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.

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