Asus taps Tonic The Agency as Australian creative partner of record

International technology company Asus has tapped Tonic The Agency as its Australian creative partner of record.

The announcement comes after both parties collaborated for more than one year over several campaigns, including a fully integrated campaign for the launch of the Zenbook A14, the Copilot campaign, and the translation of international creative for Australian audiences.

As creative partner, Tonic is in charge of delivering creative for brand communications, seasonal and product campaigns, in-store activations and digital, with a focus on Australian consumers.