Audi launches ‘Plates Worth The Passage’ campaign via We Are Social
Audi Australia is looking to inspire Australians to rediscover the culinary delights and lesser-known destinations through an editorial content series, ‘Plates Worth The Passage’.
In collaboration with creative agency We Are Social, ‘Plates Worth The Passage’ shines a spotlight on Australian small businesses, offering viewers travel itineraries curated by photographers and writers, who each made the documented journey departing from their nearest capital city in an Audi e-tron.
Top regional restaurants and hospitality venues are featured in ‘Plates Worth The Passage’. Woven throughout each instalment in the series is a focus on small businesses, both established and newly-opened. A key emphasis on sustainability is also noted across all venues with the use of seasonal, locally-harvested and indigenous ingredients – all of which is captured in by content creators.
