Audi promotes finance rate by tapping into male desire to own prestige vehicles

Audi is tapping into the idea of man’s desire to own a particular marque in its latest campaign promoting its 2% comparable rate finance rate.

The campaign, created by 303Mullen Lowe, is told from the perspective of a man who longs to drive his own Audi.

https://www.youtube.com/watch?v=yIgJgPVQGkA

Andrew Doyle, managing director at Audi Australia, said: “This campaign represents an evolution for Audi Australia as its sales message is driven by a human insight, while our 2.0% per annum comparison rate is the catalyst that will help people realise today is their day for owning the Audi they’ve been longing for.”