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Audi promotes finance rate by tapping into male desire to own prestige vehicles

Audi is tapping into the idea of man’s desire to own a particular marque in its latest campaign promoting its 2% comparable rate finance rate.

The campaign, created by 303Mullen Lowe, is told from the perspective of a man who longs to drive his own Audi.

Andrew Doyle, managing director at Audi Australia, said: “This campaign represents an evolution for Audi Australia as its sales message is driven by a human insight, while our 2.0% per annum comparison rate is the catalyst that will help people realise today is their day for owning the Audi they’ve been longing for.”

‘Today is your day’ showcases the Audi A4 Sedan and Avant, Audi A5, AudiTT and Audi A1 Sportback models across TV, print, online and point of sale.

Credits:

  • Client: Audi Australia
  • Agency: 303 MullenLowe
  • ECD: Richard Morgan
  • Copywriter: Joe Van Trump
  • Art director: Jeena Van Der Heul
  • Group Business Director: Georgie McGarr
  • Business Manager: Kiely Decker
  • Producer: Sean Ascroft
  • Production company: Collider
  • Director: Damon Cameron
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