Audi turns to online content for new TT launch in campaign through Mediacom
Audi is launching its new TT model with a new content and interactive digital campaign from Mediacom Beyond Advertising (MBA) featuring a man in a suit covered in lights racing the new car.
The new Head to Head campaign features the 90-second online video as well as the interactive experience giving people the chance to explore the car online as it bids to reposition the model around its dynamic and sporty performance.
https://www.youtube.com/watch?v=pUxjCxM_hao&feature=youtu.be
According to the release: “The captivating film, created by MBA, is set in an urban location where light and shadows are the playing field as it portrays two friends showing their other side, by day professionals, by night challengers – a high drama game between man and machine, an elegant ‘dance’ where innovative design and manoeuvrability wins the day.”
Where is Holler?
What’s the idea here?
The most impressive thing about this is the length of the credits list.
Content? Looks like an ad to me. A very slick ad, but an ad nonetheless. And that credits list is insane!
If ‘online content’ means a TVC style idea pushed through paid media, then we’re back to an interruption model and the emperor really has got no clothes.
It seems this is what you get with media companies trying to get owned and earned, but in fact just using their old spots and dots thinking.
I don’t get it.
This is why media companies should stick to media.
Absolute rubbish