Audi turns to online content for new TT launch in campaign through Mediacom

Audi is launching its new TT model with a new content and interactive digital campaign from Mediacom Beyond Advertising (MBA) featuring a man in a suit covered in lights racing the new car.

The new Head to Head campaign features the 90-second online video as well as the interactive experience giving people the chance to explore the car online as it bids to reposition the model around its dynamic and sporty performance.

According to the release: “The captivating film, created by MBA, is set in an urban location where light and shadows are the playing field as it portrays two friends showing their other side, by day professionals, by night challengers – a high drama game between man and machine, an elegant ‘dance’ where innovative design and manoeuvrability wins the day.”

The film was shot with production house 9mm.

Kevin Goult, general marketing manager, Audi Australia said: “MediaCom has delivered an exciting and dynamic campaign for the launch of the Audi TT. It’s been a pleasure working with the MediaCom Beyond Advertising team who created a unique piece of content which brings to life the new sleek design of the car, setting the TT apart from competitors in market.”

Shelby Craig, creative director of MBA said: “Like Audi, MBA’s mission is to always innovate and push boundaries. Collaborating with our talented production partners and a legendary international director, we knew we could create a moment in time that would stop the audience in its tracks.

“Great clients like Audi understand the importance of content, and through the excitement portrayed through this piece of content, the new Audi TT is represented as the story’s true hero.



Gemma Hunter – Executive Creative Director / Head of MBA

Shelby Craig – Creative Director

Taylor Thornton – Creative

Sean Pattison – Group Director

James Wainwright – Senior Digital Executive

Alison Luxmore – Director

Rebecca Milligan – Account Manager

Josh Butt – Head of Content Production

Tess Wood – Content Director

Alexandra Gough – Social Manager

Alastair Anisimoff – Seeding Executive


Director of Production – Katie Trew

Director – Jeremy Goodall

Producer – Heath George

Producer – Jamie Cohen

DOP – Tom Gleeson

Editor – Matthew Maunsell, Clockwork Films

Design – Chris Parkinson, Clockwork Films

Post Sound Design & Music Composition – Mitch Stewart, The DA’s Office.

Visual Effects & Colour Grading – Chris Grocott & David Mosqueda, White Chocolate

Stunt Coordinator – Harry Dakanalis

Stunt Double – Chan Griffin


Lisa Targett – Mi9 Sales Executive

Nicholas Watkins – Mi9 Account Executive

Amanda Giardina – Mi9 Creative Studio Art Director

Charlie Gordon – Mi9 Creative Studio Senior Copywriter

Joffrey Lyon – Mi9 Creative Studio Senior Motion & Interaction Lead

Mark Arujo – Mi9 Creative Studio Senior Designer

Jayce White – Mi9 Creative Studio Motion & Interaction Designer

Dee Geoghegan – Head of Mi9 Creative Studio

Lauren Attard – Mi9 Creative Studio Senior Project Manager


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