Audience can be a producer in your project: Broderick
US consultant Peter Broderick told the SPAA Fringe audience that audiences are no longer passive recipients, and can instead work as ‘producers’ in a project.
“There’s a lot of ways your core supporters can be helpful to your project,” said Broderick.
Contributions – and rewards – come in all sizes. For example, the Spanish sci-fi project El Cosmonauta has 2168 ‘producers’ so far .
While the first stage of crowd funding saw individual projects working off individual websites, the trend now is to use online services such as IndieGoGo.com (or the Australian FundBreak) to find supporters for multiple projects across different disciplines.
