Audience360 enters data partnership with AFL
Australian audience data provider, Audience360, has entered into a partnership with the AFL to provide targeting information for advertisers on the sports body’s digital platforms.
Audience360’s Penny Kee with the AFL’s Kylie Rogers
The announcement;
Audience360 brings transparent data to the headlines with AFL partnership
With brand safety making headlines for all the wrong reasons currently, there is an acute spotlight on programmatic buys with advertisers beginning to demand 100 per cent transparent data for their programmatic campaigns.
Operating under the mantle of ‘transparent data from trusted brands’, Australian company Audience360 has built its business by partnering with specific verticals in each industry to specifically target audiences at the right time, with the right message – minimising wastage of advertising dollars and delivering improved ROI.
Demonstrating this value, Audience360 is announcing an exclusive partnership with The AFL, offering brands streamlined access to the sports channel’s extensive and highly passionate audiences – providing trusted and valued data.
Audience360 Managing Director, Penny Kee says “this new partnership speaks volumes for the company’s quality data sourcing and the trust we have built with some of Australia’s leading brands. Done well, data can benefit the consumer, the advertiser and the publisher”.
“As the data industry continues to grow, it’s essential that advertisers are provided with full disclosure on where the data they are purchasing has come from and how it is compiled,” Kee adds.
“By partnering with organisations like The AFL, we are able to give clients that transparency and assurance that their audiences are trusted, unlike other players in our industry who may source or infer their audiences from a number of unidentified providers.”
Joining the ranks of Audience360’s data partners alongside the likes of webjet, carsales, Get Price and finder.com, The AFL will offer clients a new audience to run programmatic campaigns with 100 per cent transparent data, targeting current consumers at a granular level. This partnership will also offer The AFL the opportunity to monetize their audience in a safe and secure manner. AFL Commercial Manager Kylie Rogers says they are excited to have embarked on this new partnership with Audience360.
“Audience360 is a trusted industry leader, and this alliance is already helping out business grow whilst ensuring our consumers continue to be served the best and most relevant advertisements.”
Audience360’s first job with The AFL is to showcase these new opportunities to The AFL’s premium partners, enabling them to further benefit from their affiliation.
From an Audience360 media release.
I don’t understand how it’s a good idea to use audiences from unrelated websites like CarSales & Finder to run digital marketing for AFL, who ultimately are after increased revenue?
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