Aus-based talent curator MASH wins three new clients
Melbourne based talent curator agency MASH has won three new clients as its curation of global remote-working teams grows in reach.
Luxury watchmaker Breitling South East Asia, sport media brand ONE Championship and commercial property consultants Knight Frank have appointed MASH for a variety of campaigns and work.
Then Breitling account was won following a competitive pitch to develop a launch campaign for a new women’s range launching in Singapore, Malaysia and Thailand.
Alvin Soon, president, Breitling Asia added: “We wanted to access alternative creative thinking for the launch of our new range targeting women. By partnering with MASH, we now have access to experts from around the world to develop a campaign that would not have been possible if we had used the traditional agency model.”
MASH connects specialist teams of freelance creatives, digital, strategy and marketers from around the world, with advertisers and brands looking for a new working structure that remove overheads associated with traditional advertising agencies.
ONE Championship has engaged MASH to deliver creative ideation and direction for a branded entertainment project in Asia also following a pitch, while Knight Frank has appointed MASH for marketing projects across its Asia Pacific capital markets.
Tash Menon of MASH
Tash Menon, founder and managing director of MASH said: “Asia Pacific is a rapidly growing market for MASH and we’re delighted to be partnering with Breitling, One Championship and Knight Frank, to support their marketing objectives across Asia.”
MASH has seen revenues from multinational companies rise by 60% this year and has worked with advertisers and brands in Canada, Holland, Indonesia, UK and recently started working with a business in the US.
Its talent roster of referral-only freelancers has risen from eight to more than 100 around the world.
Got a tip?
Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
Linkedin