Aus Gov encourages Aussies to ‘Spread Freedom’ in latest vax ad

The Australian Government has launched a new campaign to encourage Australians to continue to get vaccinated created by BMF.

The campaign, titled ‘Spread Freedom’, and features Bill Wither’s ‘Lovely Day’.

The campaign features people smiling enjoying lockdown situations but with a twist: getting rejected from a nightclub in the rain, experiencing a delayed flight, and food spilled whilst watching sport at the pub.

In a media release, Minister for Health and Aged Care Greg Hunt said: “Whilst we have reached Phase B of the national plan with seventy per cent of the eligible general population now fully vaccinated and more than 86.1% have had at least one dose, we need to ensure people receive their second dose and we reach the 80% fully vaccinated mark.

“The advertisements create a sense of encouragement and a feeling of enjoying more freedoms as Australia opens up, as Australians start to return to travelling overseas, birthday parties, weddings, and a family Christmas. It provides a positive, hopeful tone, with a touch of humour, to motivate those who are more hesitant, to get vaccinated to avoid missing out on greater freedoms.”

The ‘Spread Freedom’ campaign aired from yesterday (24 October) and will be on all channels, including TV and social.

Other advertisements the Federal Government has released to encourage vaccinations against COVID include the ‘First Things First‘ campaign and ‘Arm Yourself‘, which was met with widespread criticism. Both were produced by BMF.


Creative Agency: BMF

Media Agency: Universal Mccann

Research Agency: Fiftyfive5


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