Aus Gov rolls out $18m ‘Unmute Yourself’ domestic violence campaign

The Australian Government has launched the third phase of its ‘Stop It At The Start’ campaign targeting domestic violence, which includes television commercials, out-of-home, and online assets.

The campaign centres around the idea of ‘If You See Disrespect, Unmute Yourself’, and encourages people to speak out when they see something rather than remaining silent in any situation that suggests domestic violence.

BMF, which worked on the first two phases of the campaign, confirmed to Mumbrella that the agency worked on the latest campaign, having had to re-pitch for the account last year.