Aussie ad spend grows 8.3% in November, halting 26-months of decline
Standard Media Index (SMI) has reported growth in the Australian media agency market, breaking a 26-month run of falling ad spend, the longest recorded advertising recession on record.
In the month of November ad spend experienced 8.3% year-on-year growth, as categories including TV and digital lead the way with double-digit rises.

SMI November 2020 Ad Spend Trends