Aussie ad spend grows 8.3% in November, halting 26-months of decline

Standard Media Index (SMI) has reported growth in the Australian media agency market, breaking a 26-month run of falling ad spend, the longest recorded advertising recession on record.

In the month of November ad spend experienced 8.3% year-on-year growth, as categories including TV and digital lead the way with double-digit rises.

SMI November 2020 Ad Spend Trends

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