Aussie agencies slim down plannes for Cannes
Several Aussie ad agencies are planning to cut back on trips to the Cannes Lions this year as they seek to make savings.
According to today’s print edition of B&T, several local agencies are planning to send fewer people to what is considered the advertising world’s most significant global event.
Among those the magazine spoke to was Ben Coulson, ECD at GPY&R Melbourne who said the agency would be sending two people instead of last year’s four. Other contests will go by the wayside altogether. He tells the mag:
“If we were to win a D&AD Pencil, someone from the London office can stand up and wave.”
Stephen Pearson at Lowe said that he plans on making similar cutbacks, while DDB’s Matt Eastwood said that the agency probably won’t be sending anybody to France.
Agencies including Whybin TBWA Sydney, BMF, M&C Saatchi, Clemenger BBDO and JWT New Zealand all said they were yet to decide how many people to send to June’s event.
The week can be a costly affair with entries costing $2300 in the most prestigious category, delegate passes more than $4,000, plus the costs of flights and accommodation. A croque monsieur sandwich at the festival’s unofficial late night hangout, the Gutter Bar, costs not much less than the “credit crunch” lunch at Sydney’s Est restaurant.
However, 303 Perth’s MD Alan Taylor told B&T it was increasing its delegates from last year’s three to “at least five, probably more”.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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