Aussie bakery develops the world’s-first ‘cardboard cake’, via The Hallway

March 13, 2024 8:39

Sydney-based bakery Wholegreen Bakery has partnered with indie agency The Hallway to create an edible, Coeliac-Australia-accredited ‘cardboard cake’, that hopes to have gluten-free sceptics literally eat their words.

Founded in 2014 by Cherie Lyden after she and her daughter were diagnosed with coeliac disease, Wholegreen Bakery is dedicated to crafting gluten-free sweet and savoury goods.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.