ABC ties up international channels deal

The ABC has formed a content partnership with Shanghai Media Group.    The announcement:

The Australian Broadcasting Corporation and the Shanghai Media Group (SMG) today signed a Co-operation Agreement which will provide the basis for a long term partnership between their international channels; Australia Network and International Channel Shanghai (ICS).

The Chairman of the ABC, Mr. Maurice Newman today formally inked the agreement with the President of SMG, Mr. Li Ruigang, at an official signing ceremony in Shanghai attended by the Australian Consul General, Mr. Tom Connor.

President of SMG, Mr. Li Ruigang said; “This is a significant agreement and it represents an ideal opportunity for SMG and the ABC to build a strong relationship into the future around the cultural aspects of television broadcasting. It will unquestionably lead to a greater knowledge and understanding between Australians and Chinese.”