Aussie chip looks for bigger fish to fry in British Council ad
Big Ben, Banksy, Tate Modern, St Paul’s Cathedral and Damien Hirst play second fiddle to the chip as symbols of Britain in a new ad for British Council, the latest incarnation of the ‘Realise Your Dream’ campaign, which aims to give Australian creatives a career head-start in the UK.
An Aussie chip character, who longs for bigger fish to fry, is the central creative vehicle in the first British Council campaign created by Boccalatte, which won the business without a pitch last month.
The call-to-entry film for the Realise Your Dream award launches today online, and as a TVC in the coming weeks. It was produced in collaboration with local animation and illustration duo, Doug Bayne and Trudy Cooper.
A radio component will run in support, recorded as promos by the Triple J network, the award’s media partner. The first goes live today.
The campaign also has a social media component, with a Twitter and Facebook campaign aimed at driving traffic to the Realise Your Dream website.
“It was a little daunting developing a campaign designed to speak to such a creatively switched on audience, but we feel the messages are relevant to people of our own kind and I think that depth of understanding comes across in this work,” said Suzanne Boccalatte, Creative Director and founder of Boccalatte.
Credits:
- Creative Direction and Concept: Boccalatte
- Script: Boccalatte
- Animation & Illustration: Doug Bayne, Trudy Cooper
- Voiceover: William Zappa
- Sound recordist: Jo Horsley
WTF is that all about? confused 🙁
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Hot Chips ? Excuse me…….
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Gotta say, I like it! And yep, the message was clear.
Just my opinion of course.
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I think I’m def the target market for this and I love it. Young creatives are familiar with the concept of Realise Your Dream and this really helps transform this knowledge into action. More great work from Boccalatte.
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I love the presentation.
But I wonder if it gets in the way of the communication just a bit.
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I prefer to realise my potential by using an American Express card to buy my groceries. Nothing realised so far unfortunately, but at least I’m a name and not a number.
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