Peter Carstairs proved to himself he could do comedy
Just 24 hours before he finds out if an Australian can Crash the Super Bowl in the final instalment of the hugely successful Doritos Superbowl ad campaign, director Peter Carstairs says entering the competition has already been a huge boost to his career.
Speaking exclusively to Mumbrella the day before the winning entry from the three finalists is revealed during the NFL matchup between Carolina and Denver in California, Carstairs said he had already achieved his goal of proving he can do comedy.
“One of my motivations for doing this was to prove I can do comedy,” said Carstairs.
“It is a hard gig to break into. I really love making good advertising and really believe that humour sells.”
He said any doubts about his ability were laid to rest with the number of people who had viewed his entry.
“I have proved my objective – we made a great spot – 57 million people can’t be wrong in laughing their heads off. So I think win or lose creatively I am in the same position – just won’t have my share of the prize money. And you know, I, we, all learned such a lot.”
This is the final year Doritos is running the Crash the Super Bowl contest, which gives budding film makers the opportunity to have their work showcased during the biggest single advertising event in the world.
Carstairs’ light-hearted work showing the impact of the presence of Doritos during an ultrasound has been tipped by many as the front runner in the competition and was created though creative projects company Mr Smith.
Carstairs is up against two American ads, one featuring dogs desperately trying to get into a store to buy Doritos:
And the other a celebrity take on Tinder starring Doris Roberts:
All three finalists will be at Superbowl 50 in San Francisco tomorrow and will not know the winner until the ad is broadcast during the game and on the big screen at the stadium.
Follow Mumbrella’s live blog of all the Superbowl advertising tomorrow and our exclusive post Crash the Superbowl interview with Peter Carstairs.