Aussie film These Final Hours fails to find an audience on opening weekend

Australian movie These Final Hours made a disappointing debut in the local box office over the weekend grabbing just $206,727 despite showing on 164 screens across the country.

The film, directed by Zac Hilditch, has been critically acclaimed winning the critics prize at the Melbourne Film Festival last year and was selected for the Directors’ Fortnight in Cannes,  but failed to make an impact on audiences with the Village Roadshow film taking an average of just $1,260 per screen across the weekend.

It focuses on a young man on the last day on earth who is off to enjoy the party to end all parties, but instead winds up saving a little girl, and finding the road to redemption.

The film launch was supported with an ambitious interactive marketing campaign led by Soap Creative.

The film could not match Hollywood blockbuster Lucy starring Scarlett Johansson which took in $4.66m across 318 screens in its opening weekend.

The film, which stars Johansson as Lucy, a human who has unlocked more than 10 per cent of her brain and in doing so has unlocked super-intelligence and super powers, made more than $3m more than its closest rival Hercules which topped the weekend box office last week.

Hercules, starring Dwayne ‘The Rock’ Johnson, grabbed $1.473m, taking its total Australian box office to just over $6m.

Mrs. Brown dropped below the $1m mark, taking in $955,540 across 267 screens while Dawn of the Planet of The Apes was pushed into fourth place after pulling $890,223 across 203 screens.

The film has now made $16.972m in the Australian box office.

Comedy Sex Tape had to settle for fifth place after only managing to attract $782,787, taking its total Aussie box office takings to $6.009m.

Kids movie How To Train Your Dragon 2 continues to stay in the top ten, coming in at ninth place after grabbing $228,399 across 204 screens. It had made more than $25m at the Australian box office.

Title (Distributor) Weekend B/O Screens Total B/O
Lucy (Universal) $4,660,979 318 $4,660,979
Hercules (Paramount) $1,473,168 0 $6,010,168
Mrs. Brown (Universal) $955,540 267 $3,426,046
Dawn Of The Planet Of The Apes (Fox) $890,223 203 $16,972,012
Sex Tape (Sony) $782,787 0 $6,009,518
Deliver Us From Evil (Sony) $537,704 154 $1,873,121
Most Wanted Man, A (Roadshow) $307,754 46 $310,187
Jersey Boys (Wb) $284,044 187 $7,175,699
How To Train Your Dragon 2 (Fox) $228,399 204 $25,840,830
These Final Hours (Roadshow) $206,727 164 $213,983
Calvary (Paramount) $202,970 0 $2,099,787
22 Jump Street (Sony) $169,677 116 $22,512,510
Transformers: Age Of Extinction (Paramount) $162,956 0 $26,679,293
The Lunchbox (Madman) $152,563 42 $1,064,059
Rio 2 (Fox) $134,476 125 $11,816,705
Still Life (Palace) $88,760 14 $333,194
Kick (Mindblowing Films) $85,140 21 $463,528
The White Haired Witch Of Lunar Kingdom (Chinalion Film) $78,355 12 $78,355
Charlie's Country (Eone) $76,921 40 $440,547
The Keeper Of Lost Causes (Madman) $52,418 28 $64,379

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