Aussie marketers missing opportunities in China

June 6, 2013 4:56

Nike’s Greater China marketing head Simon Pestridge has told a conference that Australian marketers are missing many of the opportunities in China.

“You can absolutely make money here,” Nike’s Pestridge told an audience via Skype from China at the Mumbrella360 conference today.

“But I think the bigger growth is what you’re going to learn intellectually to make you a better company,” he said.Pestridge, joined DDB’s regional CEO for Asia Pacific John Zeigler, STW Group COO Chris Savage and Maxus APAC CEO Neil Stewart at Mumbrella360’s “The Asian Century” discussion today.

“The people are moving so fast that if you’re not here and really learning from the innovation and the creativity that exists then I think you’re going to miss a beat in five or ten years,” Pestridge said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

China

1 COMMENTS

crunch 7 Jun 13

This is an interesting perception….. if you delve into those small to medium and independent agencies.. many are already in Asia – particularly China, and carving out quite a niche for themselves. I contracted for a creative house out of Melbourne with a China presence, where in the last 3 or so years they have been building a solid business.

They were not unique at all, with other Australian agencies (particularly digital) having set up shop in Shanghai or Beijing withn a stones throw.

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