Aussie pro athletes embrace the outdoors in new campaign by Now Screen
Two Australian female pro athletes are at the forefront of a new Aussie Bodies campaign, encouraging young women to get outdoors and exercise in places other than a gym.
The campaign, by Now Screen, features four executions of Aussie Bodies ambassadors surfer Felicity Palmateer and sprinter Katie Williams exploring different activities at the beach, such as cycling, paddle-boarding and running.
Launched to promote Aussie Bodies’ new Lo Carb Protein Bars, the campaign puts a spin on traditional gym classes such as balance and yoga, urging young women to consider a version of the class outside, at the beach.
