For Aussies By Aussies: Bonds follows Australians’ creative lives in content series

Bonds has launched a content series which follows the lives for Australians who lead creative lives, such as musicians, artists and designers.

‘For Aussies By Aussies’ sees Bonds follow everyday Australians for a day, as they pursue their passions, while wearing a particular item of clothing from the brand.

The content series features interviews with each person about their life, as well as what they love most about the piece of clothing they enjoy wearing.

A link to the clothing each person promotes is also available on the ‘For Aussies by Aussies’ page.

One content piece tells the story of Tom Lillecrapp and his dog Captain, who run a dog-walking business.

Thandi Phoenix, a musician, who wear Bonds’ trackies, is the feature of a second piece of content.

Artist and founder of Far Collective, Steen Jones, is the face of the third piece of content.


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