Australia dominates film shortlist at Spikes with Melbourne leading pack

Australia has the most shortlisted entries in the film category at Spikes, with 16 contenders out of a field of 57 finalists. Japan is next with 13 finalists.

Melbourne agencies fly the Aussie flag with the most finalists. Five commercials for PZ Cussons by DDB Melbourne feature, as well as DDB Melbourne’s work for Murray Goulbourne co-operative make the shortlist.

Clemenger BBDO Melbourne’s ‘Vikings’ for Frucor and two commercials by Whybin\TBWA Melbourne for Nissan also made the cut. Cummins & Partners Melbourne featured for ‘How we roll’ for Asahi.

Perth agency The Brand Agency is another Australian contender with ‘Break the Barrier’ for St John’s Ambulance, which picked up the Mumbrella People’s Choice Award this year.

The Brisbane offices of Publicis Mojo and Clemenger BBDO were shortlisted for work for AirAsia and Nimble, respectively. JWT and BMF were the only two Sydney agencies shortlisted, although many of the Australian films – as well as some Asian ones too – were made by Sydney-based production houses.

Japan was the second most shortlisted country, with large local agencies Dentsu, Hakuhodo and Asatsu-DK on the list along with independent shop Tugboat.

There was also a typically good showing for Thailand, one of the region’s top film-producing nations. BBDO Bangkok was the frontrunner, with work for Olay, Homepro and Thailand Association for the Blind.

The popular viral film ‘Unsung hero’ for Thai Life Insurance by Ogilvy Bangkok, which has been viewed more than 21 million times on YouTube, also featured.

The other countries that featured on the shortlist, which can be read in full here, were India, China, New Zealand, Singapore and the Philippines, with the viral film for Pantene, Labels against Women by BBDO Guerrero.

Robin Hicks at Spikes Asia

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