Australia first heard of mRNA during COVID; now an ad explains all
Global biotech company Moderna, known for its mRNA COVID vaccine, has launched its first consumer campaign, aiming to explore the possibilities of mRNA technology, via TBWA\Melbourne.
The campaign, ‘Welcome To The mRNAge’, aims to create an approachable and inclusive connection with the audience, to expand Australians’ knowledge of the subject.
The hero film invites viewers to imagine the possibilities of mRNA technology, with a red string representing it, interweaving between a series of scenarios where the technology could be implemented.
