Australia needs professional SEO standards
Pulkit Agrawal, SEO expert and founder of Sydney agency UR Digital, argues that it’s time for Australia to adopt SEO standards, much in the same way that any other industry is held to legally enforceable rules around its claims and what it delivers to customers.
Pulkit Agrawal
In every profession that touches a company’s money or legal standing – law, accounting, financial advice – practitioners operate under enforceable standards. Breach them and you can be sanctioned, fined, even struck off.
In search engine optimisation, by contrast, anyone can print business cards on Monday and be an SEO agency by Tuesday. That vacuum invites abuse and small businesses wear the cost.
When I spoke with Billson at an event a couple of years ago, he told me his office gets more complaints about SEO agencies than any other industry. That should set off alarm bells. It signals an industry where where confusion is the norm, promises are often unrealistic and too many operators profit from keeping clients in the dark.
