Australia Network expands its reach in India

The ABC and India’s public broadcaster, Prasar Bharati have signed an agreement to allow Australia’s international television channel, the Australia Network, to be delivered Direct-toHome via satellite on DD Direct, making the network available to an additional 25 million viewers in the Indian sub-continent.

The announcement:

Australia’s international television channel, the Australia Network, will be available to an additional 25 million viewers in the Indian sub-continent later this month.

Following an agreement recently signed between the ABC and India’s public broadcaster, Prasar Bharati, Australia Network will be delivered Direct-to-Home (DTH) via satellite on DD Direct, operated by the Doordashan television service – a division of Prasar Bharati.

To mark the launch of the new service, the ABC’s agenda-setting panel discussion program, Q&A, broadcast live from Delhi on Monday 18 November.

Also this month ABC International launches a new website for India, AustraliaPlus.com/India – the new digital home of the best of Australian content covering arts and culture, business, education,

health, lifestyle, news and current affairs, science, sports, technology and travel. The website will be offering content in both English and Hindi as well as an Indian news feed from Doordashan.

The website’s launch closely follows the introduction of ABC International’s Chinese mobile phone App into the China market last month.

“As 2013 nears an end, we are seeing an enormous growth in the sharing of content between India and Australia through a number of channels,” the CEO of ABC International Lynley Marshall said.

“Our partnership with Doordashan means that Australian content will find a whole new audience in India. What is also exciting is that through our new Indian website, as well as closer connections being developed with some of India’s leading media companies such as The Times of India and New Delhi TV, there is significantly more opportunity to share ideas and produce content that is relevant to audiences in both countries. Examples of this are projects already in pre-production such as the marking of the 100th anniversary of the Gallipoli Campaign and a cricket series highlighting the best from our shared archives”.

Ms Marshall said the initiatives reflected the growing demand for more information about contemporary Australian life, the growing connections in business, education and tourism and the people to people links.”

Australia Network is currently available in key metropolitan markets across the Indian sub-continent via a number of regional cable and satellite television operators.

Source: ABC media release


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