Australia Post encourages teens to ‘declare’ their independence in latest campaign

Australia Post is targeting teenagers in its latest campaign as it promotes a range of products for the age-group that allow them to “declare” their independence. 

https://www.youtube.com/watch?v=O1dFmMqz9Zg

The campaign via GPY&R Melbourne runs across TV, digital, social and in-store and promotes products such as proof-of-age cards, load and go Visa pre-paid cards to teenagers with the tagline “declare your independence”.

Australia Post marketing and communications manager Megan Hair said in a statement: “This is a new and exciting campaign for Australia Post. It is the first time we have targeted the youth segment and we think the TV commercials GPY&R have created and developed will appeal not only to youth but also to parents. We are very excited and looking forward to a positive customer response from this campaign.”

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