Australia Post uses family footage of Christmas Day and staff opera singing to promote delivery services
Australia Post has used footage of families opening presents on Christmas Day to promote the company’s package delivery service.
Created by Y&R and Truce Melbourne, the 30 second commercial shows kids opening presents, brothers hugging each other and Australia Post staff delivering parcels.
Another 30 second commercial shows five opera singers dressed as Australia Post staff as they sing a rendition of ‘Deck the Halls’.
The singers change the words to “tis the season for convenience” and “sign yourself up for MyPost”.
Megan Hair, head of marketing, said in a statement: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”
Dentsu Mitchell were the media agency on the campaign.
Credits:
- Australia Post
- Head of Consumer Marketing: Megan Hair
- Brand and Advertising Partner: Cathie Connors
- Agency: Y&R Melbourne
- Chief Creative Officer: Paul Nagy
- Executive Creative Director: Jake Barrow
- Snr Art Director: Chris Schoolman
- Snr Copywriter: Katie Britton
- Planning Director: Mike Hyde
- Senior Account Manager: David Gallo
- Producer: Zoe Rixon
- Production Company: Truce
- Director: Nicholas Clifford
- Producer: Jim Wright
- Editor: Tom Lock, Alek Janev
- Sound Engineer: Sam Hopgood
- Content Director: Hamish MacGregor
- Content Creative: Phon Vongdara
- Media Agency: Dentsu Mitchell
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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