Australia used as test market for Legendary: Game of Heroes ad campaign

A San Francisco-based mobile software gaming company N3twork, has launched new game ‘Legendary: Game of Heroes’ using Australia as a test market to launch its new ad.

The one-minute television commercial, created by Brisbane-based agency Khemistry, shows the Lord of the Rings-inspired video game as if it were real life, with people waiting at a bus stop and lying in bed controlling the game.

The advertisement aims to show people the game is for everyone.

Khemistry was tasked with creating an ad that appealed to people globally and it “needed to cut through the multitude of mobile gaming competitors’ ads,” a release states.

The ad was shot in New Zealand and will be rolled out on television and online.

In November Trimantium GrowthOps announced it would be acquiring Khemistry and creative agency AJF Partnership along with other digital service providers.

Once the Group’s listing on the Australian Stock Exchange is completed, the acquisitions can be finalised.

Trimantium’s initial public offering (IPO) has now closed, with the float expected in early February.


  • Creative Director: Lindsay Thompson
  • Copywriter: Tim Kelly
  • Composer: Dave Gaylard
  • Sound Design: Dave Gaylard
  • Editor: Nic Fornasier
  • VFX: Alex Adam
  • Colourist: Alex Adam
  • Agency Producers: Phil Hagstrom & Bec Dakin
  • Head of Client Services: Priscilla Jeha
  • Film Director: Eight – Miki Magasiva
  • Executive Producer: Eight – Daniel Higgins
  • Clients: N3twork – Fay Griffin and Julliant Peng

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