Australian beauty brand Vida Glow launches new campaign via UM

March 8, 2022 9:10

Ingestible beauty brand Vida Glow has launched a new campaign to promote its biggest seller, Vida Glow Marine Collagen.

The global brand campaign includes a 30-second TVC alongside imagery that will have a global reach via catch-up TV, print, digital, and OOH. The campaign was shot by Australian photographers Ben Morris and Derek Henderson during the pandemic.

Vida Glow founder Anna Lahey told Mumbrella: “The nutricosmetics market is booming, and it is predicted this growth will continue its momentum over the next decade. The collagen category alone is expected to grow to over $6.5 billion by 2025. It’s a busy space, which is why we’re so adamant about setting the industry standard – moving first, innovating and pushing the boundaries of what’s possible in ingestible beauty. And our global campaign is a perfect reflection of that.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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