Australian brand Budgy Smuggler launches Brexit-inspired UK campaign

Budgy Smuggler has unveiled a campaign suggesting the UK ‘Br-enter the AU’ ahead of the UK’s Brexit parliamentary meeting next Wednesday.

The campaign launched in both London and Bondi, with a film and a #JoinTheAU branded campaign bus outside the Houses of Parliament in the UK.

The campaign was created in collaboration with Clemenger BBDO Melbourne and UK PR agency Ketchum London.

Founder and ‘chief smuggler’ of Budgy Smuggler, Adam Linforth, said: “As a brand with offices in Australia and the UK – which is our UK/Europe base – we’ve been watching intently as Brexit has unfolded, and to be honest it looks like a complete shit fight, so we thought we’d extend an olive / eucalyptus branch from sunny Australia.

“When we heard that parliament had seized control of Brexit and were holding an extraordinary session, we realised that we hadn’t seen any extraordinary solutions. So, we took some initiative and have provided an option that hopefully British MPs can support – head down under and #JoinTheAU.”

A #JoinTheAU bus appeared outside the UK’s Houses of Parliament

Clemenger BBDO Melbourne executive creative director, Rich Williams, added: “We know this whole Brexit business has turned into a bit of a shemozzle, but we’ve come up with the perfect solution. Why doesn’t Great Britain join the AU? We can form a super union. Imagine combining all our stunning beaches, beautiful weather and cute wildlife with all their… British stuff. It’s a marriage made in heaven.

“But first things first, if they’re going to join us on the sand they’ll need to update their beachwear with the official uniform of Australia, a pair of Budgy Smugglers.”

Client: Budgy Smuggler
Creative agency: Clemenger BBDO Melbourne
PR Agency – Australia: Clemenger BBDO PR
PR Agency – UK: Ketchum London


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