Australian brands donate 30-second ad placements to support Lifeline

April 21, 2020 1:42

A list of leading Australian brands have donated 30-second TV and radio spots to mental health service Lifeline.

Demand for Lifeline’s suicide prevention services has increased since the period of coronavirus (COVID-19) social distancing began. The organisation reports it now gets a call for help every 30 seconds.

Lifeline executive director of marketing and fundraising, Lisa Cheng, said the campaign hopes to fill a $5m funding gap needed to meet the new demand.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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3 COMMENTS

Josh 21 Apr 20

Brilliant initiative.

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st 21 Apr 20

what is the average cost of the 30 second slot that the brands are donating?

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Liza 22 Apr 20

This is such a wonderful incentive! Times are hard right now I’m so inspired by what this big businesses are doing. We would love to find a way to help more people

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