Australian commercial radio listening moves above 9m per week
Commercial radio’s weekly audience has moved above 9m per week, analysis published today by Commercial Radio Australia suggests.
According to the CRA analysis of Nielsen audience data, the metropolitan radio audience reached an average of 9.19m people per week.
This was up on 2009’s 8.94m, 2008’s 8.79m and 2007’s 8.74m.
Breakfast was the most listened to timeslot in commercial radio during the year with 7 million people listening each week.
Joan Warner, CEO of CRA said: “Commercial radio is a good performer across all demographics and age groups and remains resilient in the face of increasing competition.”
A total of 47% of listening took place at home, 32% in the car, 17% at work and 2% elsewhere.
Warner added: “Busy, mobile Australians are particularly strong radio listeners because of its accessibility while they are on the go – at work, driving, relaxing at home or using the internet.”
According to the data, Australians spent an average of more than 16 hours per week listening to commercial radio.
Australian radio audiences are calculated via diaries distributed to a random sample of Australians who are asked to keep a record of their listening habits.
Last week, the Australian Association of National Advertisers described the system as “quaint” and called for a digital system of measurement.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Warner added:
“Look into my eyes, not around the eyes look into my eyes. and you’re under my control. Radio is brilliant, and regardless of any change in consumers habits the revenue and listenership of radio keeps going up”.
“And you’re back in the room.”
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