Australian agencies’ miserable mobile failure

Many of Australia’s biggest advertising and digital agencies have failed to get to grips with how their sites are viewed on mobile devices, research by digital agency Reactive has indicated.  

The problem is particularly acute for agencies that rely purely on Flash websites without an alternative available to devices such as Apple iPhones and iPads which do not display Flash.

The survey was carried out by Reactive MD Tim O’Neill after seeing a similar posting from the US.

He took screen grabs of how each agency’s site looks on an iPhone:

BMF - Iphone

Ikon - iPhone

BWM - iPhone

ClemengerBBDO - iPhone

Clemenger - Proximity iPhone

Cummins Partners - iPhone

DDB - Iphone

Deepend - iPhone

Droga5 - iPhone

Grey - iPhone

Host - iPhone

JWT - iPhone

Leo Burnett - iPhone


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.