Australian Eggs appoints Hausmann, Health Haus and Ground to its communications accounts
Australian Eggs has appointed Hausmann to its consumer public relations account, and Health Haus to manage its healthcare professionals communications, following a four-way pitch process.
Hausmann sister agency Ground has also been appointed to Australian Eggs’ social accounts.
Australian Eggs has appointed Hausmann, Health Haus, and Ground to its communications accounts
The three agencies, all a part of communications group The Haus, have been briefed with communicating the “nutritional values, deliciousness and versatility of Australian Eggs”. The Haus’ brand experience and engagement agency, Banter, will also be assisting in the launch of activations and events.
Ground was launched in March 2018 and co-founded by former We Are Social senior account director Colin Fairley.
General manager of Hausmann, Raje Hiranand, said: “This is an incredible win for Hausmann and our sister agencies Health Haus, Ground and Banter. We’re excited to be working together to inspire and emotionally engage more Australians to enjoy eggs.”
Frances Jewell, Australian Eggs marketing and communications manager, said: “The Haus impressed us with their spot-on strategy and creative vision of what eggs really mean to Australians. We’re delighted to have them join our roster of agencies to bring our mission of celebrating the joy of eggs to life.”
Judi Hausmann, CEO of The Haus, said in a statement: “The possibilities of doing great work on Australian Eggs are endless – they provide fantastic partnership as a client, have a clear vision and are very much loved by Australians. We’re looking forward to turning our winning ideas into reality.”
