Australian Ethical launches new brand campaign via Paper Moose

Australian Ethical is showcasing the positive impacts of ethical investing in a new brand campaign via Paper Moose.

The latest work to come from the creative partnership sees footage sourced from a number of nature photographers used to position ethical investments as one way to help nature to thrive

“Investing with Australian Ethical allows each of us to harness the power of money to deliver both returns and positive change for people, planet and animals which is pretty rad,” said Brad Bennett, head of client success at Paper Moose.

Maria Loyez, chief customer officer at Australian Ethical added: “We love the natural beauty and the sense of a community movement in this vibrant campaign. We want all Australians to know that ethical investing has the power to grow your money and influence change, and the more people that switch to ethical options, the bigger difference they could potentially make.”

An example of the OOH execution

Australian ethical appointed Paper Moose to handle its creative account in early 2022.

The latest campaign rolls out across BVOD, OOH, digital and social.

Another OOH execution


Client: Australian Ethical
Chief Customer Officer: Maria Loyez
Acting Head of Brand: Sybil Williams

Agency/ Production: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Success: Brad Bennett
Creative Director: Jeremy Willmott
Senior Creative: Pete Saladino
Creative: Jazz Twemlow
Design Director: Georgia Shillington
Designers: Tchaan Wilson-Townsend, Evelyn Tran
Strategist: Catherine D’Souza
Senior Account Director: Brigitte Harbrow
Senior Integrated Producer: Jon Buchan
Animators: Tom Spiers, Denys Nichele
Editor: Oliver Trauth-Goik
Retoucher: Alex Reznick
Colourist: Justin Tran
Composer, Sound Design & Mix: Caleb Jacobs

Media: Benedictus Media


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