Australian Ethical says it’s okay to love money (for good purpose) via Paper Moose

Super fund Australian Ethical has released the third campaign with Paper Moose, showcasing how money can be used as a force for good.

The spot opens with some scenes featuring sumptuous furnishing but changes the tone midway to make the point that loving money doesn’t have to be problematic when it’s invested in good.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.