Australian Ethical says it’s okay to love money (for good purpose) via Paper Moose
Super fund Australian Ethical has released the third campaign with Paper Moose, showcasing how money can be used as a force for good.
The spot opens with some scenes featuring sumptuous furnishing but changes the tone midway to make the point that loving money doesn’t have to be problematic when it’s invested in good.
The new campaign is live now across OOH, free-to-air TV, BVOD and online.
Nick Hunter, co-founder and CEO of Paper Moose, said: “Thinking of the kind of person that said: ‘I love money’ out loud probably wouldn’t conjure up a flattering image.
“But let’s be honest, we all want to know we’ll have enough money in retirement to live comfortably. We’re letting Australians know their money can benefit them and the Earth.”
Australian Ethical head of brand & content Alexander Pace said: “We wanted to make sure this campaign stood out in a sea of super funds. We think it’s distinctive, fun, and colourful, and will appeal to the increasing number of Australians who want to invest their money – and super – ethically.”
Credits
Client: Australian Ethical
Head of Brand and Content: Alexander Pace
Brand Campaign Manager: Josephine Hasrouny
Visual Lead Connie Leung
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Strategy: James Sykes
Creative Director: Jeremy Willmott
Creative Director: Kate Holdsworth
Creative Lead (Copy): Jermaine Rowe
Creative Lead (Art): Nathan Moore
Design Director: Georgia Shillington
Senior Account Manager: Jorge Lastra
Production: Paper Moose
Director & Photographer: Karima Asaad
Director of Photography: Aaron Mclisky
Senior Producer: Lucy Whirledge
Line Producer: Henry Richardson
1st AD: Adam Smillie
Production Designer: Iwona Lau
Editor: Luey Conway
Colour Grade: Yanni Kronenberg
Online/VFX: White Chocolate
Sound Design & Mix: Caleb Jacobs
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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