Australian films, self-therapy: Michael Favelle

The founder of sales agency Odin’s Eye Entertainment, Michael Favelle, compared a number of Australian films to “self-therapy” for their makers.

“Many Australian films fail because of they’re introspective and bordering in self-therapy,” Favelle told the audience at SPAA Fringe today.

Favelle was part of a panel on distribution, alongside producer and consultant Victoria Treole, and independent distributor Gil Scrine.

Favelle explained that films are labours of love for filmmakers, but they’re far too close to their work to be objective: “Most Australian filmmakers don’t know who they’re making movies for and don’t have any idea about the poster, the trailer, etc.

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