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Australian films, self-therapy: Michael Favelle

The founder of sales agency Odin’s Eye Entertainment, Michael Favelle, compared a number of Australian films to “self-therapy” for their makers.

“Many Australian films fail because of they’re introspective and bordering in self-therapy,” Favelle told the audience at SPAA Fringe today.

Favelle was part of a panel on distribution, alongside producer and consultant Victoria Treole, and independent distributor Gil Scrine.

Favelle explained that films are labours of love for filmmakers, but they’re far too close to their work to be objective: “Most Australian filmmakers don’t know who they’re making movies for and don’t have any idea about the poster, the trailer, etc.

“I lost money with both Bitter & Twisted and Three Blind Mice, but I learned and created a network of contacts. You do films for different reasons and sometimes it’s for relationships; maybe the hit won’t be this film but the next one,” he explained.

According the Scrine, the rationale for his business is the thrill of finding a decent audience for a film that’s got something to say.

“Sometimes you get $10,000 after a year’s work; that’s the reality of independent film distribution. If it’s about an important subject but it’s made poorly, I’ll walk away because the benchmarks out there are too high. Sometimes the film comes to you and you know it’ll be hard to get bums on seats, but you really want to be involved,” said Scrine.

“”In Australia we live a producer’s culture. We don’t live for the audience, and producers just move on to the next production to make a living. Filmmakers shouldn’t think their project is the next best thing. Very likely, it’s not,” he added.

Favelle also said that people need to learn how to read the industry feedback they receive and read between the lines.

“‘It’s not for us’ does not always mean it’s really good and you’ll find someone else. It might mean it’s a piece of shit. When pitching to others, be careful using little snippets of good things someone has said when the majority is bad. We all talk to each other.”

Favelle and Treole reminded the audience that the relationships they establish with other industry players might have an impact on their future success.

“Everyone has a long memory in this business and it cuts both ways,” said Treole. “Annoy someone to death and they might not want to work with you in the future.”

“You’re willing to put up with a little crazy behaviour, but there are limits,” added Favelle.

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